Don't Be Squeamish About Making Money From Your Opt-In List

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Many Internet marketers don't understand why they must
build an opt-in list. Others don't feel they should send
follow-up emails to their list, just a one-time mailing
when new members request information or a weekly
newsletter, but no sales info.

The funny thing is, offline businesses use the same
marketing concepts all the time and no one thinks twice
about it.

Maybe an example of offline list-building and follow-up
will help put the concept of making money from your opt-in
list into perspective...

I sold Avon products 20+ years ago. As an Avon
representative I had to find my own customers by talking to
friends and relatives and going door to door. After all,
how could anyone order from me if they didn't know I sold
it?

By contacting people on the phone or knocking on their
door, I was building a list of prospects, people who might
be interested in buying at some point. This equates to
building an opt-in list online.

Every two weeks I would give these prospects Avon's current
sale catalog with my name and phone number on the back. A
few would call me and place an order. But I discovered that
if I called the others to remind them the sale was ending
in a couple of days, my sales tripled!

This process of giving prospects new catalogs and checking
back to get their order, equates to follow up emails in
online terms. The money really is in the list, both online
and offline - it's easier to sell to existing customers and
prospects than to go out and find new ones.

Do you see what happened with follow-up? My sales TRIPLED!
If I hadn't made some phone calls (online = emails) to
follow up with potential customers my income would have
been only 1/3 of what it was. I would have had to do 3
times the work to make the same amount of money.

I was reluctant at first to follow-up with my Avon
prospects, afraid they would feel I was like the pushy car
salesmen we all hate. But I learned that with a little
nudge (follow-up) my sales tripled. And without it, I was
leaving money on the table.

The same marketing principal applies to online marketing...
list-building and follow-up are the key to generating a good
income rather than just putting a few extra bucks in your
pocket.

About the Author

Denise Hall is owner of several websites and enjoys helping others learn to become successful online, too. Get this simple, yet powerful, 6-step system that shows you how to grow your list, provide your readers with the content they crave and start making more money than you ever imagined from your list. Visit http://www.home-business-on-a-budget.com/6steps.htm

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